Over the next several months we’ll be transitioning from Explorado Market to cardnl.

Why? - Cardinal as an adjective means: fundamental or of the greatest importance. We believe good health is at the core of enjoying all that life has to offer. We believe improving health is fundamental. Limiting blood sugar is one vitally important tool for many suffering from metabolic syndrome and insulin resistance. We create and promote products with incredible ingredients that taste amazing while not raising blood sugar.

Also, if you're "cardinal" you're considered a born leader, an initiator of things, you refuse to sit around and wait for something to happen. Well, that's us.

And the bird... obviously. Amazing. And there's meaning even when you just SEE a Cardinal.

And frankly, cardnl is easier to remember.